In his article “20 Tips to Minimize Shopping Cart Abandonment, Part 1″ author Bryan Eisenberg explains that no matter the number of steps in your checkout process, your website should clearly let your future customers know where they are in the process.
When it comes to improving the conversion rate of your zen cart there are many options and techniques to consider. Search all over the web and you’ll find so many tips and tricks to do so. I’ve seen blog posts with 5-7 tips to some with way over 100.
A particular author, Bryan Eisenberg grabbed my attention several years ago. Bryan wrote a two part article called “20 Tips to Minimize Shopping Cart Abandonment” in which he points out some of the best techniques that still apply to today’s online consumer.